Navigating Cattle Markets with Jiu-Jitsu Strategy: A Guide for Ranchers

As ranchers, navigating the volatile cattle markets can be as complex and challenging as mastering a martial art like Brazilian Jiu-Jitsu. Both require discipline, strategic thinking, and progression through levels of expertise.

Drawing parallels between the belt levels in Jiu-Jitsu and effective risk management strategies in cattle feeding can provide a unique perspective on handling market fluctuations. Here's how you can apply the principles ofJiu-Jitsu to manage risks and thrive in the cattle industry. Learning how to move defensively and avoid letting the market put you into a submission is the goal of the white belt.White Belt: Building a Solid FoundationIn Jiu-Jitsu, a white belt focuses on fundamental skills and survival techniques. Similarly, the first step in managing cattle market risks involves understanding the basics of the market. For ranchers, this means staying informed about market prices, feed costs, consumer demand, and economic factors that influence cattle trading. Building this foundational knowledge helps in making informed decisions without taking unnecessary risks.

Tom Portillo and Tom Fanning
White Belt: Building a Solid FoundationIn Jiu-Jitsu

A white belt focuses on fundamental skills and survival techniques. Similarly, the first step in managing cattle market risks involves understanding the basics of the market. For ranchers, this means staying informed about market prices, feed costs, consumer demand, and economic factors that influence cattle trading. Building this foundational knowledge helps in making informed decisions without taking unnecessary risks.

Blue Belt: Developing Defensive Strategies

As practitioners progress to the blue belt, they learn to escape from difficult positions. For ranchers, this stage translates into developing defensive financial strategies to protect their operations. Setting aside a reserve fund during profitable times, investing in livestock insurance, and exploring futures contracts to hedge against price volatility are all ways to safeguard your business from unforeseen downturns.

Top: Tom receiving Blue Belt from Master Marcus || Bottom Left: Marcus Aurelio and Tom || Bottom Right: Tom and Mike Wickware sparring

Purple Belt: Enhancing Market Position

At the purple belt level, Jiu-Jitsu students refine their guard techniques, using their position to both defend and prepare for attacks. In cattle trading, this means using your market knowledge to guard against losses while looking for opportunities to profit. Diversification is key here—consider alternative management opportunities such as DNA testing, vertical integration into a high value marketing program. This not only protects but also enhances your market position.

Brown Belt: Advanced Market Maneuvers

Brown belts in Jiu-Jitsu are known for their ability to execute complex techniques and strategies. For the seasoned rancher, this stage involves fine-tuning your market strategies based on accumulated knowledge and experience. This could include strategic buying and selling, optimizing feed use and costs, or collaborating with your feed yard risk management specialist or other ranchers to improve market influence and pricing power.

Marcus Aurelion, Tom Fanning, Mink Wickware, and Anderson Gomes

Black Belt: Mastering the Market

Achieving a black belt in Jiu-Jitsu signifies a high level of mastery and expertise, and the same is true for ranchers in the cattle market. At this level, you are not just reacting to market changes; you are anticipating and shaping market trends. Advanced strategies such as detailed market analysis, strategic partnerships, and innovative business models can place you ahead of the curve, turning market challenges into opportunities for growth and profit. In conclusion, managing risk in the cattle market doesn't have to be a daunting task. By adopting a Jiu-Jitsu-inspired approach, you can systematically enhance your understanding and strategies at each stage of your career. Just as in martial arts, mastery in the market comes from patience, practice, and persistence. Equip yourself with knowledge, prepare for variability, and position your ranch for success in the ever-changing landscape of the cattle industry.

Dr. Tom Portillo and Tom Fanning
I want to dedicate this article to my friend and occasional training partner Dr.Tom Portillo. Dr. Portillo was a part of our veterinary care team at Buffalo Feeders and the Pratt Group. When Tom came for a consultation visit, we would go to my training gym and spar and train together. He was a hero in the industry for his work and vision, and a hero to his family. RIP Dr. Tom

~Tom Fanning, General Manager

April 24, 2025
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