Navigating Market Strategies: How Buffalo Feeders Excel in Cattle Marketing

In the dynamic world of cattle trading, understanding the nuances of different market strategies is crucial for success. At Buffalo Feeders, we study and focus all of our efforts towards the art of marketing finished cattle, utilizing various approaches to maximize value. Each method comes with its own set of premiums and discounts, tailored to the packer's priorities and the unique values of their customers. Let’s delve into five key strategies we employ.

1. Traditional Cash Market Trades:

The most straightforward approach in our arsenal is the traditional cash market trade. Here, cattle are sold at a set price per pound, reflecting the current market conditions. This method is direct, with prices fluctuating based on supply and demand. While it's a quick way to sell cattle, it lacks the premiums for specific cattle qualities, making it a more generalized trading option.  The advantage of this method is that you have a fixed price and for risk managers who are focused on “Basis” (a topic I covered in a previous blogpost) then you can safely lift hedges while trading cash cattle and know exactly what basis level you are trading at the moment.


2. Negotiated Grid Marketing: (the next best thing to a cash trade)

In negotiated grid marketing, cattle are sold based on a formula that takes into account various quality attributes such as marbling or weight. This method aligns with packers who prioritize specific cattle qualities, allowing them to pay more for attributes they value. It offers the potential for higher premiums for quality cattle, but also includes the risk of discounts for traits that are less desirable. The grid is determined before the trade takes place, and during the trade negotiations, the base market price for the grid market is set for the pen of cattle.


3. US Premium Beef Grid Marketing:

Tailored for producers involved in the US Premium Beef program, this strategy focuses on high-quality beef production. Emphasizing marbling and tenderness, it caters to a niche market that values premium beef qualities.While this method can offer significant premiums for top-quality beef, it requires meeting stringent quality standards and targets a specific consumer base.

4. Tyson Genetrac / Progressive Beef Marketing:

This program, associated with Tyson's standards, includes genetic tracking and emphasizes traceability and consistency in beef qualities. It's designed for producers who can meet these specific requirements, offering access to markets that value these characteristics. Participation in this program means adhering to certain breeding and management practices, but it opens doors to niche markets and potential premiums

5. Cargill Angus America Grid Marketing:

Focusing on Angus cattle, this approach is designed for high-quality Angus beef production. Cargill prioritizes Angus-specific traits like breed purity, marbling, and tenderness. Producers who meet these strict standards can command premium prices, though it requires a dedicated focus on maintaining breed and quality standards.


Choosing the right marketing strategy is extremely important to maximizing value for each head of cattle we sell. At Buffalo Feeders, we align our strategies with our customer’s herd's strengths to reach top premium potential for their cattle. Understanding these diverse marketing methods helps us and our customers extend profits and operate efficiently in a competitive market.

~Tom Fanning

Manager, Buffalo Feeders

(580) 735-2511

December 14, 2023
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